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Media

22.02.2018

Run Ukraine starts cooperation with the sports equipment brand Under Armour

The Run Ukraine company and the manufacturer of sports clothes and footwear Under Armour signed a cooperation agreement. The legendary American brand received the status of the official sports partner of the six events of the 2018 season:
– 8th Nova Poshta Kyiv Half Marathon;
– 3rd Interpipe Dnipro Half Marathon;
– 3rd Grand Prix Lviv Half Marathon;
– 3rd Odesa Half Marathon;
– 9th Wizz Air Kyiv City Marathon;
– 2nd Zaporizhstal Half Marathon.

This means that the official running t-shirts of these events will be the t-shirts of the well-known American brand of sports gear and accessories. The special feature of the Under Armour products is that they are innovative and high-tech, the Under Armour products were created by the athletes for the athletes, so when the participants come to the starting line of the event in the official t-shirts, they will be able to experience all the benefits of the new generation of sportswear.

Signing the agreement with Under Armour is an important step for Run Ukraine for several reasons. First of all, we are signing the agreement for all the main races of the Run Ukraine Running League 2018, which enables us to speak of the league as a single product. Secondly, the brand with an American character starts its history in Ukraine by entering the market of running. Our events are able to fully convey the values of the brand, demonstrate its innovative and high-tech approach. I believe that this cooperation will bring us to mutual achievements, and this is just the beginning. #WeWillRun“- Dmytro Chernitskyi, the General Manager of Run Ukraine said.

According to this agreement, the team of pacemakers of Run Ukraine for the 2018 season and the event’s organizing committee will also receive the professional and modern gear from Under Armour.

We are very glad that the Under Armour brand, represented by the MD Fashion, will cooperate with Run Ukraine within the Run Ukraine Running League 2018. It is a wonderful opportunity for us to demonstrate to the general public the new high-tech American brand that is new to Ukraine – Pavlo Kolesnyk, the Marketing manager of Under Armour in Ukraine said. – This cooperation enables us to represent high-tech gear and other Under Armour products to the actively growing running community, professionals and sports amateurs. This will enable the company to implement their noble mission – to inspire athletes from all over the world to achieve the best results”.

Reference:
Under Armour is an American sportswear brand for the new generation, which has gained the love of athletes and celebrities from all over the world. The main feature of gear by Under Armour is it’s innovation and design. The various product lines of the brand help the athletes to look and feel their best, which definitely helps achieve the best results during the workouts and competitions. Moreover, the company keeps developing innovative materials and fitness programs. The ballet dancer Misty Copeland, model Gisele Bündchen, Tom Brady, tennis player Andy Murray and the swimming champion Michael Phelps – these are just a few names of those who have clearly chosen this brand.

Run Ukraine is the organizer of the biggest running events in Ukraine. Starting in 2010, the company has organized over 30 international races for the amateurs to running and sports enthusiasts. The mission of Run Ukraine is to organize mass sports events of the highest level and to inspire people to take up running. The company is the organizer of the Run Ukraine Running League, which includes six events in five cities of Ukraine. These are Nova Poshta Kyiv Half Marathon, Interpipe Dnipro Half Marathon, Grand Prix Lviv Half Marathon, Odesa Half Marathon, Wizz Air Kyiv City Marathon, Zaporizhstal Half Marathon.

Company website: runukraine.org